BRIEF: Collaborate with a well established brand that hasn't changed in 40 years and create a new tagline "Still handmade in the USA since 1982". Update the brand perception and create a fresh, colorful interface that feels modern and interactive with built-in customization tools. I was also asked to film and edit a production tour video so customers can connect to the time and care that goes into every piece.

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ROLES: UX-UI Designer, Director, Editor

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METHOD: Graphic Design, Editorial